{"id":3181,"date":"2022-09-13T23:54:12","date_gmt":"2022-09-13T23:54:12","guid":{"rendered":"https:\/\/www.replicant.ai\/?p=3181"},"modified":"2022-10-31T20:27:13","modified_gmt":"2022-10-31T20:27:13","slug":"the-5-top-priorities-for-contact-center-leaders-and-how-they-plan-to-achieve-them","status":"publish","type":"post","link":"https:\/\/www.replicant.com\/blog\/the-5-top-priorities-for-contact-center-leaders-and-how-they-plan-to-achieve-them\/","title":{"rendered":"The 5 Top Priorities for Contact Center Leaders (and How They Plan To Achieve Them)"},"content":{"rendered":"
Ask anyone who\u2019s called into a contact center in the last year, and they can probably guess what a few of the priorities are for customer service leaders heading into 2023.<\/p>\n
Across most industries, getting a resolution to an issue has never been harder for customers and wait times are at all-time highs. On the other hand, customers\u2019 expectations have risen following the pandemic. Now, they\u2019re much less likely to be sympathetic with brands navigating complicated regulations and hybrid workforces.<\/p>\n
Today, customers\u00a0expect service<\/a>\u00a0whenever and wherever they need it without having to repeat themselves or tailor their questions to rigid IVR menus or disjointed channel experiences.<\/p>\n Fortunately for them, contact centers are on the same page. As part of the\u00a02022 Benchmark Report: Automation in the Contact Center<\/a>, Replicant and global research firm Demand Metric asked 300+ US-based enterprise contact center leaders what\u2019s top-of-mind for their teams.<\/p>\n Their answers show a renewed focus on customers\u2019 biggest concerns, and a roadmap to how they\u2019ll achieve their goals.<\/p>\n The link between contact centers and customer satisfaction (CSAT) is well established. And contact centers in the Benchmark Report are unified around customer satisfaction as their top priority, with 77% listing it as their primary focus.<\/p>\n In fact, among all the consensus priorities of contact centers, many can be tied back to improving the elements that go into a great customer experience. According to\u00a0PwC<\/a>, nearly 80% of American consumers point to speed, convenience, knowledgeable help and friendly service as the most important aspects of a positive customer experience. Adding to the importance of CSAT in customer service is the fact that\u00a0one in three<\/a>\u00a0customers will leave a brand they are loyal to after just one bad experience.<\/p>\n The second-most common priority for contact centers is overcoming the labor shortage. Following the Great Resignation, 49% of leaders are finding it challenging to bring on enough representatives to keep up with customer demand. Part of the reason for this may simply be that less and less agents \u201cfind the job fulfilling and enjoyable<\/a>.\u201d In addition, inflating costs across the US economy have driven many employees to seek higher paying work.<\/p>\n But strategies aimed at transforming what contact center work looks like are already underway. In a recent webinar titled \u201cHow to Recession-Proof Your Contact Center<\/a>\u201d leaders from some of the world\u2019s most trusted brands shared a few of them:<\/p>\n \u201cWe\u2019ve all learned that we can have [our] meetings virtually, and we don\u2019t have to spend as much on airfare. So we\u2019ll take things from those places and make sure that then we can reinvest into our workforce and have the staff there to support our members,\u201d said Lisa Rivier, Senior Director, Operations and Strategy, AAA Mountain West Group.<\/p>\n Rivier also touched on the benefits of rolling out Contact Center Automation, and how their team has communicated the positives of the technology to agents:<\/p>\nPriority #1: Improving customer satisfaction<\/h2>\n
Priority #2: Hiring enough agents<\/h2>\n