{"id":1423,"date":"2021-03-22T15:35:53","date_gmt":"2021-03-22T15:35:53","guid":{"rendered":"https:\/\/www.replicant.ai\/how-voice-ai-is-transforming-customer-service-for-retail-companies\/"},"modified":"2022-11-08T18:49:22","modified_gmt":"2022-11-08T18:49:22","slug":"how-voice-ai-is-transforming-customer-service-for-retail-companies","status":"publish","type":"post","link":"https:\/\/www.replicant.com\/blog\/how-voice-ai-is-transforming-customer-service-for-retail-companies\/","title":{"rendered":"How Voice AI is Transforming Customer Service for Retail Companies"},"content":{"rendered":"
Retail companies need to remain agile so they can meet the ever-changing expectations of customers. This was especially true when COVID-19 hit. The pandemic exposed the weaknesses of the traditional call center and customer service experience for not just brick and mortar stores, but also e-commerce. To ensure retailers are delivering the best customer service experience possible at all times, they need to evaluate their strategies and embrace the latest technologies. In particular, voice AI is enabling retail companies to offer customers a quick and efficient resolution.<\/p>\n
Let\u2019s take a closer look at how voice AI is shaping customers\u2019 retail experience.<\/p>\n
When customers want support, they want it now. Fifty-one percent of consumers<\/a> believe businesses need to be available 24\/7, and 83% of consumers<\/a> want to interact immediately with someone when they contact a company. Instead of staffing or outsourcing to meet this demand, retail companies that implement voice AI will always have a first line of defense for customer inquiries. No matter what time or day a customer calls, voice AI will answer the call immediately.<\/p>\n Voice AI can fully resolve Tier-1 issues, such as:<\/p>\n Since customers don\u2019t have to wait on hold, they get an immediate solution to their question or problem. At the same time, this frees up human agents to focus on more complex work or emotionally sensitive issues.<\/p>\n Incorporating voice AI into self-service options also vastly improves the customer experience by reducing the average handle time. Boston Consulting Group<\/a> found 45% of call time is \u201cdead air.\u201d This is time when a human agent is searching for information, the customer is on hold, or the customer is waiting to be transferred. By integrating with CRMs<\/a>, voice AI can pull customer information instantly and even update records, which helps cut call times in half.<\/p>\n Lastly, retailers need to remain agile, resilient, and responsive to customers\u2019 needs, whenever and wherever they need support. This requires retailers to improve efficiencies and response times across every customer service channel, including the phone.<\/p>\n According to Salesforce\u2019s State of Service report, 76% of consumers expect \u201cconsistent interactions<\/a>\u201d when it comes to customer service. However, 53% of consumers felt that a company\u2019s various departments, such as sales, marketing, and customer service, don\u2019t share information cross-functionally. Customers repeat their issue over and over, creating frustration and negatively impacting customer loyalty.<\/p>\n Voice AI seamlessly integrates with other systems and channels, including CRMs, ticketing software, SMS, and web. It can automatically provide agents with a summary of the call<\/a> when customers are transferred to an agent. And customers no longer have to repeat themselves, since the agent is equipped to pick up right where the customer left off with the AI technology.<\/p>\n Voice AI can even trigger text messages or send customers web pages and forms, so customers can provide and access information through the easiest method possible. By synchronizing interactions between online shopping, text messaging, voice calls, and other channels, retailers can better serve their customers in a cohesive and consistent manner.<\/p>\n Both online and brick-and-mortar retail companies benefit from adopting voice AI. They can provide their shoppers with faster resolutions that don\u2019t sacrifice on quality. Customer service call centers that are augmented by voice AI not only guarantee 24\/7 service, but also create a consistent and personalized customer experience. When combined, these improvements increase customer satisfaction and help retailers create loyal, happy shoppers.<\/p>\nAutomated and Quick Resolution of Tier-1 Issues<\/h2>\n
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Consistent Customer Experience<\/h2>\n